PR encompasses both retainer and project-based communications work. Annie focuses on quality outcomes across media liaison, editorial placement, thought leadership, corporate communications, event management, partnerships and sponsorship opportunities.
Developing a comprehensive strategy that identifies and responds to key objectives is fundamental to a brand’s development and success. Using her solid understanding of fashion, design and consumer lifestyle markets, Annie works with brands that wish to elevate and enhance their position.
After analysing the goals, values and budgets of each client, a digital and social strategy is devised that targets relevant audience groups with engaging messaging. Reflecting the purpose-driven character of each client is essential to cut through an increasingly homogenous digital landscape.
Annie writes copy and provides content direction for web and social media. She is also commissioned to write features and interviews, and has contributed to publications and organisations including InDesign, est living, The Australian Ballet, The Age, VICE and Fashion Journal.