My background in communications spans digital marketing and e-commerce management, to running the PR accounts for some of Australia’s most reputable organisations. After completing a Bachelor’s degree in Media and Communications at RMIT University, I held editorial internships with The Age and VICE Magazine. I then worked as the Digital Marketing and E-Commerce Manager at Maticevski, where I oversaw the creative and strategic direction of Maticevski.com and assisted on PR and wholesale through overseas sales trips to Paris. It was here that I cut my teeth as an agile communications professional, refining my processes in a sink-or-swim industry. I then held a senior account management role at one of Melbourne most well-regarded boutique PR agencies, where I managed accounts including RMIT Design Hub, Studio Ongarato, Monash University Museum of Art, Techne Architecture + Interior Design and Fender Katsalidis.
Today, I work as a PR and communications consultant with brands and businesses in the design, fashion and lifestyle space. I provide services in public relations, brand strategy, copywriting, social media strategy and image consultation. It is important to me that I align with brands that share my values of transparency, sustainability and sound ethics. I strive to champion those who are seeking to engender a sense of purpose that goes beyond profit. In short; brands and businesses of substance.