Annie Carroll was born in Sydney, Australia. She studied ballet at the Royal Ballet School in London, and danced professionally with the Birmingham Royal Ballet and The Australian Ballet before retiring at 23 to study a Bachelor of Communications and Media at RMIT.
After graduating, Annie worked in-house for three years at Maticevski across the fashion brand’s digital marketing, sales and e-commerce. She then made the transition into a boutique PR firm, where she managed clients including RMIT Design Hub, Studio Ongarato and Monash University Museum of Art.
Annie has contributed to publications including The Age, VICE, InDesign, Broadsheet, est living Three Thousand, Fashion Journal, The Australian Ballet’s programmes and Portable.tv.
She now works with brands that are purpose-driven, sustainable and values-led.